Case · Luxury Property · anonymised
£14.2m direct reservations in 8 months for a prime Edinburgh developer.
A prime residential developer over-reliant on Rightmove. We engineered the discreet, authority-led acquisition system that brought HNW buyers direct — bypassing the portals and the commission drag.
Hard numbers
| Metric | Before | After | Change |
|---|---|---|---|
| Direct reservations | £0 | £14.2m | new channel |
| Direct share of buyers | 8% | 47% | +488% |
| Cost per qualified viewing | £640 | £180 | −72% |
Systems deployed
- Paid Acquisition
- Authority Building
- Conversion Optimisation
Engagement
Duration: 8 months
“Almost half our buyers now arrive direct. The portal fee saving alone funds the entire programme three times over.”
Sales Director, Edinburgh Prime Developer
Strategy session
A 45-minute conversation that pays for itself.
Directly with our founding partner. We'll map your acquisition system, identify the three highest-leverage moves, and tell you honestly whether you need us.
Book a strategy session
No deck. No sales pitch. Senior people only.