We review how your business gets found, how it converts, and what happens to an enquiry once it arrives — then tell you exactly what's costing you work.
No obligation, no lock-in, no sales script. If we can't help, we'll say so.
Lead generation is the process of getting people who need what you sell to contact you. It combines being found (search, maps, AI answers), being chosen (a site that converts), and being followed up quickly enough to win the job.
Fix the weakest link first. Most businesses don't need more traffic — they need visibility where buyers search, a site that turns visitors into enquiries, and follow-up that answers within minutes. Our free lead audit tells you which one is costing you most.
Expect early movement in 4–8 weeks and meaningful lead flow around month three. Local map and service pages move fastest; competitive city terms take longer. Anyone promising page one in a fortnight is guessing.
Yes, that's what AI search optimisation does. AI assistants cite sources they can read, verify and trust. We structure your content, entity data and citations so your business is one of the sources they quote.
It's optimising to be cited inside AI answers rather than only ranked in blue links. It relies on clear factual content, structured data, consistent business information and third-party corroboration.
GEO stands for Generative Engine Optimisation — getting your business named inside answers from ChatGPT, Gemini, Perplexity and Google AI Overviews. It sits alongside SEO rather than replacing it.
Rank for the job people actually search for in the towns you cover, win the map pack, put quotes and prices within a click, and answer enquiries fast. For trades, speed of reply is often worth more than extra traffic.
Ongoing search and AI visibility work starts at £100 per month. Website builds and automation are quoted on scope. We work on three-month minimum terms, not long lock-ins.
Yes. We build, host, maintain and improve sites — or work on the site you already have. Either way you own the site, the content and every lead it produces.
Yes. We set up automatic email and SMS follow-up, reminders for unanswered quotes, and alerts so no enquiry sits unread. Most of the revenue we recover for clients comes from follow-up, not new traffic.
Yes. Enquiries can flow straight into your CRM, inbox, WhatsApp or our own lead dashboard, tagged with the source that produced them.
Edinburgh is our home city and where most of our clients are. We know the local search landscape, the competing firms and the neighbourhoods that convert.
Yes — Edinburgh and Glasgow are our main hubs, and we work with trades and service businesses across Scotland and the wider UK.
Every enquiry is stored with its source, campaign, landing page and device, then tracked through your pipeline to won or lost. You see which pages and channels produce paying customers, not just clicks.
We review your Google rankings, map visibility, AI search presence, competitors, landing pages, calls-to-action, lead capture and follow-up, then send you the specific gaps costing you enquiries. No obligation.