Case · SaaS · anonymised
£2.4m Q1 pipeline post-launch for a UK B2B SaaS scale-up.
Series A SaaS with strong product, slow inbound. We built the demand, AI-qualification and conversion system that delivered a quarter of pipeline above plan inside the first 90 days.
Hard numbers
| Metric | Before | After | Change |
|---|---|---|---|
| Q1 pipeline | £480k | £2.4m | +400% |
| SQLs per month | 12 | 68 | +467% |
| CAC payback | 22 mo | 8.2 mo | −63% |
| Demo→close rate | 11% | 27% | +145% |
Systems deployed
- Paid Acquisition
- AI Automation
- Lead Intelligence
Engagement
Duration: 90 days
“Our AEs went from chasing scraps to picking the right calls. Pipeline became predictable inside one quarter.”
Head of Revenue, UK SaaS Scale-up
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