Frequently Asked Questions

Lead Hack is a specialist lead generation and search optimisation agency. We help UK businesses generate more enquiries through SEO (search engine optimisation), AEO (answer engine optimisation for AI search), GEO (generative engine optimisation), and local search visibility. We focus on outcomes—qualified leads—not vanity metrics.

We work with service businesses across the UK, including trades and contractors (plumbers, electricians, builders), professional services (accountants, solicitors, consultants), healthcare providers (clinics, dental practices), and B2B companies (SaaS, recruitment, IT services). If you need more qualified enquiries from online search, we can probably help.

Yes, we focus exclusively on UK businesses. This allows us to develop deep expertise in UK search patterns, local SEO, and regional markets. We work with businesses across England, Scotland, Wales, and Northern Ireland.

We don't buy lists or use cold outreach. Instead, we make your business visible when potential customers are actively searching for your services. Through SEO, local search, and AI search optimisation, we capture existing demand and drive it to your business. These are people already looking for what you offer.

Primarily SEO and organic search, including traditional search engines (Google) and AI-powered search (Google AI Overviews, ChatGPT-style discovery). We don't run paid ads campaigns—we focus on building sustainable organic visibility that generates leads without ongoing ad spend.

Yes, this is a core part of what we do. AI search (Google AI Overviews, ChatGPT, Perplexity, Bing Copilot) is changing how people find businesses. We implement AEO and GEO strategies that help your content appear in these AI-generated answers and recommendations.

Most clients see improvements within 3-4 months and meaningful lead generation within 6 months. Timelines depend on your starting point, industry competition, and the scope of work. We focus on generating leads throughout the process, not just rankings at the end.

Several factors influence timeline: your current website quality, domain authority, industry competition, local market dynamics, and the scope of changes needed. Highly competitive markets (like London legal services) take longer than less competitive niches.

No, and you should be cautious of anyone who does. Search engines control their algorithms, and no ethical agency can guarantee specific rankings or lead numbers. We guarantee our expertise, effort, and transparency—and we have a strong track record of results.

A lead is any enquiry. A qualified lead is someone who matches your ideal customer profile, has genuine intent, and can afford your services. We focus on qualified leads because they actually convert to paying customers. More leads isn't better if they're the wrong leads.

No. We generate qualified enquiries—people who want to talk to you about your services. Your team (or you) still needs to convert those enquiries into customers. We make sure the phone rings with the right people; you need to answer it and close the deal.

We need access to your website (or we can build landing pages), basic information about your services and target customers, and ideally access to your Google Business Profile and analytics. We handle the technical work—you just need to provide business context.

Usually not. We can often optimise your existing website for better search performance. If your current site has fundamental technical issues or poor user experience, we might recommend changes. But we don't push unnecessary redesigns.

Yes, in most cases. We can either make changes directly (if you grant access) or provide detailed instructions for your developer. We're flexible about how technical implementation happens.

Yes, trades are a core focus. Plumbers, electricians, builders, roofers, HVAC, landscapers, and other service trades benefit hugely from local SEO. We understand the local search patterns and competitive dynamics in these industries.

Yes, B2B lead generation is a significant part of our work. We help SaaS companies, consultancies, agencies, and other B2B businesses generate qualified leads through search. B2B often has longer sales cycles but higher deal values.

Yes, local SEO and Google Maps optimisation is central to what we do. For service businesses, appearing in the local pack (map results) is often where the best leads come from. We optimise your Google Business Profile and build local authority.

We implement proper tracking for form submissions, phone calls (using call tracking where appropriate), and conversions. You'll have visibility into where leads come from and how campaigns are performing. Transparency is important to us.

Yes, you'll receive regular reports covering rankings, traffic, leads generated, and progress on our work. We focus on metrics that matter for your business—leads and enquiries—not vanity metrics like impressions that don't translate to revenue.

We're happy to discuss what's working and what isn't. Sometimes businesses need a different approach or specialist expertise. We can provide a second opinion or take over if your current agency isn't delivering results.

We typically work on rolling monthly agreements after an initial commitment period. SEO takes time, so very short engagements often don't make sense. But we don't lock you into long contracts—results should keep you with us, not paperwork.

Yes, we understand that sometimes you get too much work (a nice problem to have). We can pause or adjust campaigns. However, pausing SEO work too often can affect momentum and results—search visibility is built over time.

We focus exclusively on lead generation outcomes, not just rankings or traffic. We combine traditional SEO with AI search optimisation (AEO/GEO) to future-proof your visibility. We're transparent about what works and what doesn't. And we actually understand the industries we serve.

Yes, everything we do is GDPR compliant. We don't buy data or contact people without consent. We help people find you when they're actively searching—they come to you, not the other way around.

Fill in our contact form and we'll call you back promptly. Or call us directly on 01312025286. We prefer speaking to potential clients rather than endless email chains—it's faster and we can understand your needs better.

Yes. Live Scottish clients include RainPods (premium garden rooms across the Central Belt), Runfre (24/7 emergency drainage in Edinburgh), Maybury Landscapes (premium driveways, patios and garden builds in Edinburgh and Fife), Edinburgh Driveways (specialist driveway installer) and KERBCO (NRSWA-certified dropped kerb specialists across Edinburgh, Falkirk and Stirling). All are publicly verifiable.

We built RainPods' visibility for premium garden room searches across Edinburgh, Glasgow and the Central Belt — combining local SEO with AEO/GEO so they appear in Google AI Overviews, ChatGPT and Perplexity for considered-purchase research, not just classic Google results.

We focused Runfre on emergency-intent local search across Edinburgh — 24/7, 'today' and 'near me' drainage queries — paired with Google Business Profile optimisation, fast mobile UX and service-specific pages for blocked drains, CCTV surveys, leak detection and drain repairs.

We positioned Maybury for quality-led landscaping searches in Edinburgh, Fife and the Central Belt — leaning into build-standard and longevity messaging in metadata and content so the brand attracts considered buyers rather than price-shoppers, and is citable inside AI search for driveway, patio and garden-design questions.

Edinburgh Driveways already owned a powerful exact-match brand. We paired it with technical on-page SEO, neighbourhood-level pages for high-value Edinburgh postcodes, and AEO content covering materials, lifespan, drainage compliance and local pricing — so the brand earns the rankings and AI citations its name implies.

We built council-area landing pages for Edinburgh, Falkirk, Stirling and Clackmannanshire covering KERBCO's end-to-end dropped kerb service — including permit handling — and added AEO content answering the exact questions homeowners ask AI assistants about cost, timelines and NRSWA compliance.