Growth System · Step 1 of 7 · Lead Generation
Lead Generation for UK Trades & Service Businesses
The full acquisition system that turns your website into a predictable pipeline.
The problem
Most trades rely on referrals, Checkatrade fees, or a random mix of SEO and ads that nobody owns. When one channel dips, the phone stops.
What it costs
A quiet month costs you 4–8 jobs. Over a year, that's £40k–£150k of lost revenue and a business you can't scale or sell.
The Lead Hack fix
We combine SEO, AI search visibility, Google/Meta ads, high-converting landing pages, CRM automation and speed-to-lead follow-up into one system — owned by you, reported monthly.
Talk to a human about lead generation for your business.
We'll audit where your leads are leaking, show you exactly how lead generation would plug in, and give you a plan you can action — whether you work with us or not.
- A no-BS breakdown of your current lead engine
- A tailored fix using your industry's benchmarks
- Straight pricing and timelines — no follow-up spam
Get a straight answer on Lead Generation
Tell us about your business — we'll come back with what lead generation could be worth and how it plugs into your growth system.
The 7-step Growth System
How Lead Generation plugs into the full system
Every solution we sell is one piece of a bigger machine. Here's exactly where lead generation lives inside the 7-step Growth System — and how each other step supports it.
Discover
Primary stepMap exactly where your leads are leaking — rankings, AI citations, speed, conversion and CRM.
Lead Generation here: We benchmark your current lead sources and cost-per-lead so we know exactly what to fix.
Build
Rebuild the site as a fast, conversion-first asset engineered for Google and AI search from day one.
Lead Generation here: Your site is rebuilt as the central acquisition asset — everything else feeds into it.
Rank
Win rankings in Google, ChatGPT, Perplexity, Gemini and AI Overviews (SEO + AEO + GEO).
Lead Generation here: SEO, AEO and GEO stack up so multiple channels drive qualified traffic.
Capture
Turn every page into a conversion engine — quote widgets, call tracking, forms and tuned offers.
Lead Generation here: Conversion assets multiply the enquiries your traffic produces.
Respond
Speed-to-lead automation hits new enquiries within 60 seconds — SMS, email and missed-call recovery.
Lead Generation here: Speed-to-lead automation stops enquiries slipping to competitors.
Convert
Nurture sequences, review requests and CRM workflows move enquiries to booked jobs and repeat customers.
Lead Generation here: Nurture and review flows turn enquiries into booked jobs, repeat work and referrals.
Prove
Track every lead, call and £ end-to-end. Monthly reporting shows what your marketing earned you.
Lead Generation here: Every £ is attributed so you can scale what works and cut what doesn't.
What's included
- Full growth diagnostic + 90-day plan
- SEO + AEO/GEO for Google and AI engines
- Google Ads and Meta Ads campaigns
- Conversion-first landing pages
- CRM setup + automated follow-up
- Call tracking + attribution
- Monthly review + optimisation
Who it's for
- Trades and service businesses turning over £50k+/year
- Owners who want an acquisition system, not a marketing hobby
- Businesses ready to invest £500–£5k/month in growth
FAQs
How is this different from a normal SEO or ads agency?
We build the whole system. SEO alone doesn't convert, ads alone burn budget, a website alone doesn't rank. We connect all seven pieces and hold ourselves to leads booked, not vanity metrics.
How long until I see leads?
Ads and follow-up can generate leads in week 1. SEO and AI-search visibility usually kick in from month 2, compounding through months 3–6.
What if I already have a website?
Great — we audit it, fix what's broken, add the missing conversion + tracking layers, then plug the traffic engine into it.
Built for these trades
Enquire · Step 1
Get a straight answer on Lead Generation
Tell us where you are — we'll map how lead generation fits your 7-step system.
Get a straight answer on Lead Generation
Tell us about your business — we'll come back with what lead generation could be worth and how it plugs into your growth system.
Ready to plug Lead Generation into your growth system?
Start with a free Lead Leak Audit. We'll show you exactly where lead generation fits — and what it's worth.
Start Your Lead MapRelated solutions
Most relevant to Lead Generation — matched on Growth System step, trades, and tools.