Growth System · Step 6 of 7 · Attribution
Marketing Attribution — Source-to-Sale Tracking
Stop guessing which channel actually pays you.
The problem
You spend money on 4 channels. You have no idea which one made the last £30k of jobs.
What it costs
Without attribution, most trades under-invest in their best channel and over-invest in their worst.
The Lead Hack fix
Full-funnel tracking — source, campaign, keyword, form, call, quote and job — piped into one dashboard.
Talk to a human about attribution for your business.
We'll audit where your leads are leaking, show you exactly how attribution would plug in, and give you a plan you can action — whether you work with us or not.
- A no-BS breakdown of your current lead engine
- A tailored fix using your industry's benchmarks
- Straight pricing and timelines — no follow-up spam
Get a straight answer on Attribution
Tell us about your business — we'll come back with what attribution could be worth and how it plugs into your growth system.
The 7-step Growth System
How Attribution plugs into the full system
Every solution we sell is one piece of a bigger machine. Here's exactly where attribution lives inside the 7-step Growth System — and how each other step supports it.
Discover
Map exactly where your leads are leaking — rankings, AI citations, speed, conversion and CRM.
Attribution here: We audit how you currently measure marketing ROI (usually: you don't).
Build
Rebuild the site as a fast, conversion-first asset engineered for Google and AI search from day one.
Attribution here: GA4, GTM, call tracking and CRM are stitched into one attribution model.
Rank
Win rankings in Google, ChatGPT, Perplexity, Gemini and AI Overviews (SEO + AEO + GEO).
Attribution here: Attribution proves which SEO/AI channels earn real jobs.
Capture
Turn every page into a conversion engine — quote widgets, call tracking, forms and tuned offers.
Attribution here: Every form, call and chat carries source, campaign and keyword.
Respond
Speed-to-lead automation hits new enquiries within 60 seconds — SMS, email and missed-call recovery.
Attribution here: Attribution data prioritises the hottest leads first.
Convert
Primary stepNurture sequences, review requests and CRM workflows move enquiries to booked jobs and repeat customers.
Attribution here: Multi-touch attribution shows which nurture step actually closed the sale.
Prove
Track every lead, call and £ end-to-end. Monthly reporting shows what your marketing earned you.
Attribution here: This is where Marketing Attribution does the heavy lifting — provable ROI.
What's included
- GA4 + Server-side tracking
- Call + form attribution
- CRM revenue sync
- ROI dashboard by channel
- Monthly attribution review
Who it's for
- Trades running 2+ paid or organic channels
- Businesses spending £1k+/month on marketing
FAQs
Do I need this if I only run Google Ads?
Even single-channel businesses benefit — attribution shows which keywords and ads produced jobs, not just clicks.
Does attribution work with offline jobs?
Yes — we close the loop by syncing quoted and won revenue from your CRM back to the originating channel, campaign and keyword so ROI reflects real cash, not form fills.
Do you use last-click or a smarter model?
We report both last-click and a data-driven position-based model so you can see which channels assisted versus closed each booked job.
Built for these trades
Enquire · Step 6
Get a straight answer on Attribution
Tell us where you are — we'll map how attribution fits your 7-step system.
Get a straight answer on Attribution
Tell us about your business — we'll come back with what attribution could be worth and how it plugs into your growth system.
Ready to plug Attribution into your growth system?
Start with a free Lead Leak Audit. We'll show you exactly where attribution fits — and what it's worth.
Set Up AttributionRelated solutions
Most relevant to Attribution — matched on Growth System step, trades, and tools.