Growth System · Step 2 of 7 · Meta Ads
Meta Ads — Facebook & Instagram Lead Campaigns
Fill quiet months with lead-form and instant-quote campaigns.
The problem
You've boosted a few posts. They got likes. They didn't get calls.
What it costs
Meta done right is one of the cheapest cost-per-lead channels for home improvement, landscaping and driveway trades.
The Lead Hack fix
Offer-led creative, cold + retargeting audiences, lead-form campaigns, CRM sync and speed-to-lead automation so leads don't cool.
Talk to a human about meta ads for your business.
We'll audit where your leads are leaking, show you exactly how meta ads would plug in, and give you a plan you can action — whether you work with us or not.
- A no-BS breakdown of your current lead engine
- A tailored fix using your industry's benchmarks
- Straight pricing and timelines — no follow-up spam
Get a straight answer on Meta Ads
Tell us about your business — we'll come back with what meta ads could be worth and how it plugs into your growth system.
The 7-step Growth System
How Meta Ads plugs into the full system
Every solution we sell is one piece of a bigger machine. Here's exactly where meta ads lives inside the 7-step Growth System — and how each other step supports it.
Discover
Map exactly where your leads are leaking — rankings, AI citations, speed, conversion and CRM.
Meta Ads here: We audit audiences, creative, CPL and landing page match.
Build
Primary stepRebuild the site as a fast, conversion-first asset engineered for Google and AI search from day one.
Meta Ads here: Native landing pages and lead forms are built for Facebook & Instagram traffic.
Rank
Win rankings in Google, ChatGPT, Perplexity, Gemini and AI Overviews (SEO + AEO + GEO).
Meta Ads here: This is where Meta Ads does the heavy lifting — demand generation at scale.
Capture
Turn every page into a conversion engine — quote widgets, call tracking, forms and tuned offers.
Meta Ads here: High-friction offers stripped out; low-friction quote flows dialled in.
Respond
Speed-to-lead automation hits new enquiries within 60 seconds — SMS, email and missed-call recovery.
Meta Ads here: Meta leads hit SMS follow-up within a minute (Meta CPL demands it).
Convert
Nurture sequences, review requests and CRM workflows move enquiries to booked jobs and repeat customers.
Meta Ads here: Retargeting + email nurture recovers the 90% who don't convert first click.
Prove
Track every lead, call and £ end-to-end. Monthly reporting shows what your marketing earned you.
Meta Ads here: Every booked job is tied back to the ad set that produced it.
What's included
- Creative + offer strategy
- Lead-form + landing-page campaigns
- Retargeting + lookalike audiences
- CRM sync + instant follow-up
- Monthly reporting
Who it's for
- Home improvement, landscaping, driveways, home services
- Trades with strong before/after visual proof
FAQs
Are Facebook leads any good?
Yes — when qualified properly at the form stage and followed up in under 5 minutes.
How much should I spend on Meta ads?
£600–£1,500/month is the useful starting range for trades — enough to test 2–3 creatives, cold audiences and retargeting without exhausting the audience.
What creative works best?
Real before/after photos and short unpolished founder videos beat studio-shot content almost every time in the home improvement and services categories.
Built for these trades
Enquire · Step 2
Get a straight answer on Meta Ads
Tell us where you are — we'll map how meta ads fits your 7-step system.
Get a straight answer on Meta Ads
Tell us about your business — we'll come back with what meta ads could be worth and how it plugs into your growth system.
Ready to plug Meta Ads into your growth system?
Start with a free Lead Leak Audit. We'll show you exactly where meta ads fits — and what it's worth.
Get My Meta Ads PlanRelated solutions
Most relevant to Meta Ads — matched on Growth System step, trades, and tools.