Growth System · Step 2 of 7 · Google Ads
Google Ads Management for UK Trades
Ads that report on booked jobs, not clicks.
The problem
Your Google Ads are on autopilot, spending on the wrong keywords, or run by an agency that reports impressions instead of enquiries.
What it costs
Trades typically waste 30–50% of Google Ads budget on non-buyer traffic before optimisation.
The Lead Hack fix
Local-intent keyword strategy, negative-keyword hygiene, dedicated landing pages, call tracking and monthly reporting on cost-per-lead + cost-per-job.
Talk to a human about google ads for your business.
We'll audit where your leads are leaking, show you exactly how google ads would plug in, and give you a plan you can action — whether you work with us or not.
- A no-BS breakdown of your current lead engine
- A tailored fix using your industry's benchmarks
- Straight pricing and timelines — no follow-up spam
Get a straight answer on Google Ads
Tell us about your business — we'll come back with what google ads could be worth and how it plugs into your growth system.
The 7-step Growth System
How Google Ads plugs into the full system
Every solution we sell is one piece of a bigger machine. Here's exactly where google ads lives inside the 7-step Growth System — and how each other step supports it.
Discover
Map exactly where your leads are leaking — rankings, AI citations, speed, conversion and CRM.
Google Ads here: We audit account structure, wasted spend and buyer-intent keyword coverage.
Build
Primary stepRebuild the site as a fast, conversion-first asset engineered for Google and AI search from day one.
Google Ads here: Campaigns are rebuilt around dedicated conversion-first landing pages.
Rank
Win rankings in Google, ChatGPT, Perplexity, Gemini and AI Overviews (SEO + AEO + GEO).
Google Ads here: This is where Google Ads does the heavy lifting — top-of-page for buyer intent.
Capture
Turn every page into a conversion engine — quote widgets, call tracking, forms and tuned offers.
Google Ads here: Landing pages, offers and forms are tuned to squeeze every click.
Respond
Speed-to-lead automation hits new enquiries within 60 seconds — SMS, email and missed-call recovery.
Google Ads here: Every ad lead hits speed-to-lead within 60 seconds.
Convert
Nurture sequences, review requests and CRM workflows move enquiries to booked jobs and repeat customers.
Google Ads here: Nurture keeps unconverted clicks warm and pulls repeat work.
Prove
Track every lead, call and £ end-to-end. Monthly reporting shows what your marketing earned you.
Google Ads here: Ads are optimised to cost-per-booked-job, not cost-per-click.
What's included
- Account audit + rebuild
- Search, PMax + Local Services Ads
- Conversion tracking + call recording
- Dedicated landing pages
- Monthly optimisation + CPL reporting
Who it's for
- Trades spending £500+/month on Google Ads
- Businesses ready to invest in fast lead flow while SEO builds
FAQs
What's a realistic cost-per-lead?
Trades range £15–£120 depending on service and area. We benchmark and reduce it monthly.
What budget should I start with?
£800–£1,500/month is enough to gather statistically useful data in most trade categories; below £500 you'll struggle to optimise reliably.
Do you offer Local Services Ads (LSAs)?
Yes — where LSAs are live for your service and postcode we set up Google Guarantee verification, manage bidding and reply to leads inside the LSA inbox.
Built for these trades
Enquire · Step 2
Get a straight answer on Google Ads
Tell us where you are — we'll map how google ads fits your 7-step system.
Get a straight answer on Google Ads
Tell us about your business — we'll come back with what google ads could be worth and how it plugs into your growth system.
Ready to plug Google Ads into your growth system?
Start with a free Lead Leak Audit. We'll show you exactly where google ads fits — and what it's worth.
Get My Ads AuditRelated solutions
Most relevant to Google Ads — matched on Growth System step, trades, and tools.