We're a UK SEO agency built for trades, construction and service businesses that need real leads — not vanity keywords. Full Google SEO, plus AEO for ChatGPT/Perplexity and GEO for Google AI Overviews. From £100/month, rolling contracts.
What does a modern UK SEO agency actually do?
A modern UK SEO agency does three things: (1) traditional Google SEO — keyword strategy, on-page optimisation, technical SEO, local citations and backlinks — to rank your site in Google's classic results; (2) AEO (Answer Engine Optimisation) — quotable content, schema and entity work — so ChatGPT, Perplexity, Claude and Gemini cite you; and (3) GEO (Generative Engine Optimisation) — passage-level structure and topical clusters — so you appear inside Google AI Overviews. Any UK SEO agency still doing only (1) in 2026 is billing for half a job.
Keyword strategy, on-page, technical SEO, link building — the foundation everything else sits on.
Get cited in ChatGPT, Perplexity, Claude and Gemini via quotable content, schema and entity signals.
Structured content and topical clusters engineered to appear inside Google's AI-generated answers.
Google Business Profile, hyper-local pages, UK citations and review generation for map-pack dominance.
Automated review requests, response management and reputation signals that lift both Google and AI trust.
Make your business a recognised entity in Google's Knowledge Graph and every major LLM's world model.
Most UK SEO agencies still bill £500–£2,000/month for classic Google SEO alone, with 12-month lock-ins and quarterly PDF reports. We priced and structured LeadHack to be the opposite.
| Feature | Lead Hack | Typical Agency |
|---|---|---|
| Ranks in Google | ||
| Google Business Profile optimisation | Sometimes | |
| Cited in ChatGPT / Perplexity | ||
| Appears in Google AI Overviews | Occasional/accidental | |
| Weekly AI citation tracking | ||
| Trade-specific case studies | Rarely | |
| Transparent monthly pricing | From £100/mo | Usually £500+ minimum |
| 3-month rolling contracts | 12-month lock-in |
The label "SEO agency" hides a wide spectrum. On one end sit link-selling shops that will place your name on 200 low-authority blogs and call it a strategy. In the middle sit generalist digital agencies where SEO is one of six services and nobody on the team specialises in it. At the useful end sit specialist agencies that run a full technical, on-page, content and off-page programme and understand that AI search has changed how people find UK businesses.
LeadHack sits in the last group, with a specific focus on trades, construction and local service businesses. That focus matters: the SEO tactics that get a Bristol roofer ranked are meaningfully different from those that rank a SaaS startup. Local intent, map-pack signals, service-area schema, and now AI citation for local queries — all trade-specific.
Layer 1: Google foundation. Technical audit, information architecture, Core Web Vitals, schema, on-page optimisation for every commercial page, keyword strategy tied to actual purchase intent, local citations, and a link-building programme built on real UK-relevant sources — trade associations, industry press, credible directories, and earned mentions.
Layer 2: AEO. Direct-answer paragraphs on every page, FAQ blocks with real questions, HowTo schema on repair/install content, entity work (consistent NAP, Wikidata entry where eligible, sameAs graph), and llms.txt. Every page is engineered to be quotable by ChatGPT and Perplexity.
Layer 3: GEO. Passage-level structure — H2 questions mirroring People Also Ask, comparison tables in the first 500 words, speakable schema, and topical clusters that give Google's generative layer confidence to cite you inside AI Overviews.
Most UK SEO agencies price on retainer opacity: £750/month buys "SEO services" with no clear deliverable count and a 12-month contract. We priced LeadHack for the businesses we actually serve — sole traders and small-to-mid trades that can't take a five-figure annual bet on a stranger.
No 12-month lock-ins on entry tiers. If we're not delivering, you should be able to leave without a legal fight.
Reporting is where most UK SEO agencies quietly under-deliver: a screenshot of Google Search Console impressions, a rank-tracker chart, and vague commentary. Our monthly reports include:
We're not the right UK SEO agency for everyone — clarity helps. We do our best work for:
We're not the right fit for pure e-commerce, VC-backed SaaS, or brands wanting a 200-page monthly content mill. Plenty of good UK SEO agencies do that work; we don't.
Independent of whether you hire us, use these questions to filter any UK SEO agency you talk to:
See how your business ranks across Google, ChatGPT, Perplexity, Gemini and Google AI Overviews — and where your competitors are eating your lunch.
See where your business ranks across Google, AI search engines, and more
Realistic UK SEO agency pricing ranges from £100/month at the entry tier (LeadHack Foundation) to £2,000–£10,000/month for national multi-location brands. Beware of both extremes — sub-£100 tends to be automated link spam, and £5k+ retainers should come with named strategist time and full reporting transparency.
For local trade queries, meaningful movement usually appears in 8–12 weeks. National commercial keywords typically take 4–9 months. AI citations start appearing 6–10 weeks after Answer Engine Optimisation work begins.
Not with us. Our foundation tier is a 3-month rolling agreement. Higher tiers offer discounts for 6 or 12-month commitments, but never as a requirement.
Occasionally, but our focus and expertise is UK trades and service businesses. If you're a US or EU service business, we can refer you to specialist agencies in your market.
A digital marketing agency covers SEO, paid ads, social, email and often web design as generalists. An SEO agency specialises deeply in organic and AI search. For UK trades where organic and local visibility drive most leads, specialist tends to outperform generalist.
Book a 15-minute call. We'll show you exactly where you're losing leads — in Google, in ChatGPT, in AI Overviews — and what we'd do about it.
Book your free call