GEO — Generative Engine Optimisation — is what makes your business show up inside the AI summaries at the top of Google. We're the UK agency doing it for trades and service businesses, from £100/month.
What is GEO (Generative Engine Optimisation)?
GEO stands for Generative Engine Optimisation — the practice of structuring your website so that generative AI features inside classic search engines cite your business. It targets Google AI Overviews, Gemini, and Bing Copilot specifically. GEO shares a foundation with SEO and AEO, but adds signals like content freshness, LocalBusiness schema, verified entity data, and answer-length calibration tuned to how generative summaries assemble their sources. A UK GEO agency works on all three surfaces in parallel because they draw on overlapping (but not identical) signals.
The AI summary sitting above the 10 blue links. We build the content architecture that gets cited there for your target queries.
Gemini powers Android search, Google Assistant and the Gemini app. Different context, same content principles — done right.
Microsoft's answer to Google. Smaller UK share, but growing — and cited by ChatGPT for real-time queries.
GEO tolerates longer answers than AEO. We tune every page's answer blocks for the assembly engine you're targeting.
GEO weights entity data heavily. Our schema stack makes your business unambiguously identifiable to every generative engine.
We track every target UK query weekly to see whether AI Overviews triggered and whether you were in the source list.
Google AI Overviews are eating traditional SERPs alive — up to 60% of high-value UK queries now trigger an AI summary. Traditional SEO agencies don't optimise for this. A GEO agency does.
| Feature | Lead Hack | Typical Agency |
|---|---|---|
| Google rankings (blue links) | ||
| Google AI Overview appearances | Accidental | |
| Gemini citations | ||
| Bing Copilot inclusion | ||
| LocalBusiness schema stack | Basic only | |
| Weekly AI Overview appearance reports | ||
| Content freshness cadence | Ad-hoc | |
| Entity/sameAs graph work |
In 2024, Google rolled out AI Overviews across the UK. It's the AI-generated summary now sitting above the 10 blue links for a growing share of search queries — Google's own data suggests 30–60% of high-value queries now trigger one.
For UK trades and service businesses, that means: even if you rank #1 in Google, half your potential customers may never scroll past the AI summary. And if that summary doesn't cite you, you're invisible on your own keyword.
GEO — Generative Engine Optimisation — is the discipline that fixes this. It's not a replacement for SEO; it's the layer that ensures when the AI Overview generates, your business is in the cited source list.
Google isn't fully transparent about the algorithm, but after monitoring thousands of UK AI Overviews across trades and service verticals, we've mapped the pattern. Six factors dominate:
A GEO programme systematically addresses each. It's methodical work — no shortcuts — but the reward is being the cited business every time your query triggers an Overview.
Both target AI-generated answers, but the mechanics differ:
70% of the technical work overlaps — schema, direct answers, topical authority. The 30% that doesn't is where a specialist GEO agency earns its fee. We do both as one integrated programme.
Month 1 — audit + foundation. We benchmark 20 of your target UK queries against current AI Overview triggers, identify which are winnable, and ship the schema/entity foundation.
Month 2 — content build. We publish 4–6 pages per month designed for GEO — long-form where the algorithm rewards it, tightly structured, with LocalBusiness + FAQ schema deployed.
Month 3 — freshness cadence. Google AI Overviews clearly prefers recently-updated content. We set up a weekly refresh cadence on your top-performing pages and start seeing first Overview appearances.
Traditional rank-tracking tools miss AI Overview appearances. Our GEO reporting adds:
Delivered monthly in a five-minute report you can actually read.
Location + service queries — "driveway installer Nottingham", "landscaper Leeds", "roofer near Chester" — trigger AI Overviews at high rates and have thin GEO competition. UK trades and service businesses are almost never doing GEO work today, which means the winner is whoever moves first with proper content structure and entity signals.
That's the whole point of Lead Hack: a UK GEO agency built specifically for trades, at a price they can actually afford, so they win these queries before their competitors even notice the game has changed.
See how your business ranks across Google, ChatGPT, Perplexity, Gemini and Google AI Overviews — and where your competitors are eating your lunch.
See where your business ranks across Google, AI search engines, and more
SEO ranks you in Google's 10 blue links. GEO gets you cited inside Google AI Overviews, Gemini and Bing Copilot — the AI summaries that now sit above those blue links for a growing share of queries. Same foundation, different content structure and signal weighting.
First Google AI Overview appearances typically take 3–5 months from starting a proper GEO programme. Gemini and Bing Copilot often move faster (6–10 weeks). We track weekly so you see the trajectory, not just the destination.
Especially well. Location + service queries — 'roofer Manchester', 'landscaper Bristol' — trigger AI Overviews at high rates and have very thin GEO competition today. UK trades and local service businesses are the strongest current GEO opportunity we see.
Lead Hack's GEO programmes start at £100/month for one trade + one town. Multi-service and multi-location scale up to £250–£800/month. Compare to typical UK GEO agencies at £1,500–£5,000/month.
Yes. GEO layers on top of classic SEO. Some clients keep their SEO agency for on-page/technical work and hire us just for the GEO layer. Others move both to us for simplicity.
Depends on your customers. If they research on ChatGPT and Perplexity, AEO wins. If they Google-first, GEO wins. Most trades and service businesses need both, which is why we deliver them as one integrated programme rather than choosing.
Book a 15-minute call. We'll show you exactly where you're losing leads — in Google, in ChatGPT, in AI Overviews — and what we'd do about it.
Book your free call