We make UK trade and service businesses the answer that AI search recommends. Google, ChatGPT, Perplexity, Gemini, Google AI Overviews — all covered, from £100/month, no lock-in contracts.
What does an AI SEO agency actually do?
An AI SEO agency optimises your website so it appears in AI search engines (ChatGPT, Perplexity, Gemini, Claude) and generative search features (Google AI Overviews). This is done through Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), entity SEO, structured data, and content designed for direct quotation. A good AI SEO agency does this on top of traditional Google SEO — not instead of it — and tracks weekly which AI engines are citing you for which queries.
Structured, quotable content and schema so ChatGPT, Perplexity and Claude cite you when customers ask.
Content architecture built for Google AI Overviews and Gemini's generative answers — the new top of the SERP.
Keyword strategy, on-page optimisation, technical SEO and local citations. Every AI play sits on top of a solid Google foundation.
AI-readable content surfaces so language models can crawl, summarise and cite your site accurately.
We build your business as a recognised entity across the web, with topical clusters that make you the obvious answer.
Every target query checked weekly across ChatGPT, Perplexity, Gemini and Google AI Overviews — with plain-English reporting.
Most UK SEO agencies are still optimising for 10 blue links on Google. Meanwhile, up to 40% of your customers are getting their answers from ChatGPT and AI Overviews before they ever open a search tab.
| Feature | Lead Hack | Typical Agency |
|---|---|---|
| Ranks in Google | ||
| Cited in ChatGPT | ||
| Cited in Perplexity | ||
| Appears in Google AI Overviews | Occasional/accidental | |
| Optimises for Gemini + Claude | ||
| Tracks AI citations weekly | ||
| Publishes llms.txt + speakable schema | ||
| Entity SEO & topical authority mapping | Rare | |
| Built specifically for UK trades & services |
For 25 years, being found online meant one thing: ranking on Google. That's changing fast. In 2024, Google rolled out AI Overviews across the UK — the summary boxes now sitting above the traditional 10 blue links. ChatGPT hit 400 million weekly users. Perplexity has become the default research tool for a generation of buyers who don't want to click through 15 tabs. Gemini is quietly answering millions of Android queries.
The compound effect: if your customer types "best roofer in Edinburgh" or "landscaper Glasgow reviews", they may never see your carefully-optimised Google page. They see an AI answer, generated in seconds, citing three businesses. If yours isn't one of them, you don't exist.
This is the problem an AI SEO agency solves. We make sure that when the AI generates its answer, your business is the one it recommends.
The AI-search world is drowning in acronyms. Here's the plain-English map:
An AI SEO agency worth its fee does all four in one integrated programme. Isolated tactics (schema-only, or "citations-only") don't move the needle — the AI engines cross-reference dozens of signals before they cite anyone.
Getting an AI engine to cite your business isn't accidental. There's a repeatable process, and after 500+ audits for UK trades and service businesses, we've reduced it to five moves:
Every one of these is measurable. Every week we check every target query against ChatGPT, Perplexity, Gemini and Google AI Overviews, and report exactly which citations landed and which didn't.
Lead Hack is an AI SEO agency built specifically for UK trades and service businesses turning over £50k+/year. That includes builders, roofers, landscapers, driveway installers, joiners, electricians, plumbers, drainage contractors, garden-room companies, and every local service business that lives or dies by inbound enquiries.
We're not the right agency for SaaS, e-commerce, or Fortune 500 corporates. Those clients need something different — and the big-name "AI visibility" agencies (BhavPro, Discovered Labs, First Page Sage) do a good job of serving them. Our niche is narrower and deeper: the UK AI SEO agency for trades and service businesses. That focus is why we can charge £100/month starting rates and still deliver — we've productised what those agencies deliver bespoke.
Most UK AI SEO agencies charge £1,500–£5,000/month. Some enterprise-focused ones charge £10,000+. That prices out the businesses who need it most — the local trades and service companies who are getting quietly squeezed out of AI search while they try to figure out what's happening.
Our pricing starts at £100/month for a single trade + single town, and scales up based on target keywords, AI-prompt tracking volume, and content production. Three-month minimum, no long lock-in. Full breakdown on our pricing page.
Weeks 1–2: full audit. We run your site through 40+ AI-search checkpoints, benchmark you against three named competitors in Google, ChatGPT, Perplexity and AI Overviews, and hand you a written plan. You keep this whether you continue or not.
Weeks 3–6: foundation build. Google Business Profile optimised, entity graph cleaned up, schema stack deployed, llms.txt published, direct-answer content shipped for your top 5 service/location combinations.
Weeks 7–12: topical authority. Cluster content ramps up — we're publishing 4–8 pages per month, each interlinked, each targeting a specific AI prompt or Google query. By week 12 you should be seeing first citations in Perplexity and traffic lifts in Google. AI Overviews typically follows in months 4–6.
A US-focused AI SEO agency will optimise your schema for the wrong postcode format, cite you in US directories that don't exist in the UK, target keywords with the wrong search intent, and miss half the UK-specific AI queries that mention "near me", "in [UK town]", or "UK [trade]".
Being the UK AI SEO agency means we already know which citations count in Manchester versus Edinburgh, which trade directories carry weight in Cardiff versus Belfast, and how AI Overviews behaves differently in Google.co.uk versus Google.com. That's not something a US shop can replicate from a Slack channel.
See how your business ranks across Google, ChatGPT, Perplexity, Gemini and Google AI Overviews — and where your competitors are eating your lunch.
See where your business ranks across Google, AI search engines, and more
Normal SEO targets Google's 10 blue links. AI SEO also targets answer engines (ChatGPT, Perplexity, Claude) and generative engines (Google AI Overviews, Gemini). The technical foundation overlaps — clean site, good content, proper schema — but the content structure, entity graph, and tracking layer are meaningfully different.
Yes. We track every target query weekly across ChatGPT, Perplexity, Gemini and Google AI Overviews. First citations typically appear 4–8 weeks after publishing well-structured answer content with the right schema. UK-specific queries (with 'UK', 'near me' or a town name) usually cite faster because there's less competition.
Lead Hack's AI SEO retainers start at £100/month for a single trade + single town. Full-programme (multi-service, multi-location, weekly citation tracking, content production) sits in the £250–£800/month range. Three-month minimum, no long lock-in contracts. Compare that to typical UK AI SEO agencies at £1,500–£5,000/month.
No — it sits on top. Google is still the biggest single source of trade enquiries. We always build the traditional SEO foundation first (technical, on-page, citations, Google Business Profile), then layer AEO and GEO on top so you win in every search surface at the same time.
AEO (Answer Engine Optimisation) targets standalone answer engines — ChatGPT, Perplexity, Claude, You.com. GEO (Generative Engine Optimisation) targets generative summaries inside traditional search — Google AI Overviews, Gemini, Bing Copilot. Together they cover almost every AI search experience your UK customers use. We do both.
Eventually — but fewer than 5% of UK trade and service businesses are doing AI SEO today. The early-mover advantage compounds because AI engines tend to keep citing the sources they've already learned to trust. First movers get locked in.
Yes. Our whole business is built around UK trades and local service companies — builders, roofers, landscapers, driveway installers, joiners, electricians, plumbers, drainage, garden rooms, construction. That focus is why we can price at £100/month and still deliver a full AI SEO programme.
Book a 15-minute call. We'll show you exactly where you're losing leads — in Google, in ChatGPT, in AI Overviews — and what we'd do about it.
Book your free call