Marketing Strategy & Fractional CMO
Lead Hack provides senior marketing leadership on a fractional basis — strategy, channel planning, budget allocation, agency oversight and quarterly board reporting — so growing businesses get CMO-grade thinking without a six-figure salary.
What We Do
We sit at the strategy layer above the tactics. That means an annual marketing plan, channel mix, budget split, KPI framework, hiring guidance, agency selection, quarterly reviews and board-ready reporting. Equally happy running the strategy ourselves or steering your in-house team.
Who It's For
Outcomes You Can Expect
A 12-month marketing plan with clear KPIs
Channel mix and budget allocation that holds up to scrutiny
Quarterly board reporting on marketing ROI
Senior decision-maker on speed dial
Smarter agency oversight and cost control
Marketing aligned to revenue and growth targets
Ready to Get More Leads?
Fill in the form and we'll contact you ASAP to discuss your requirements.
Why Lead Hack
Brian and the senior team have led marketing inside service businesses, agencies and SaaS — not just consulted on it. You get strategy from people who have signed the bottom line, hit the targets and reported to a board.
Our Approach
Discovery and audit (current spend, channels, team, data) → strategy and plan → quarterly operating cadence with monthly check-ins → board reporting on demand. Engagements typically run 6-12 months minimum.
Timelines & What Affects Results
Strategy and plan delivered within the first 30 days. Quarterly operating cadence begins immediately. Most engagements last 12+ months as the strategy evolves with the business.
Frequently Asked Questions
How is this different from hiring a CMO?
You get the same seniority and accountability at roughly 25-40% of the cost of a full-time hire — and you can scale up or down without redundancy risk.
Do you work alongside our existing marketing team?
Yes — most engagements either steer an internal team or oversee external agencies. We're additive, not replacement.
Will you sit on our board?
We don't take board seats but we attend board meetings on request and produce board-ready reporting.
What size of business is this for?
Typically £500k–£10m revenue. Smaller businesses are usually better served by our project-based marketing services.
Can you help us hire a permanent CMO?
Yes — many engagements end with us writing the spec, sitting on the interview panel and onboarding the permanent hire.
Do you sign NDAs?
Always. Mutual NDAs are standard before discovery begins.
Based on 47 reviews from Edinburgh businesses
"Lead Hack transformed our online presence. We went from zero Google visibility to page one in under 3 months. Enquiries have tripled."
Craig M.
Roofing Contractor, Edinburgh
"Professional, transparent, and they actually deliver results. Our Google Business Profile alone now generates 30+ leads per month."
Sarah T.
Estate Agent, Leith
"Best marketing investment we've ever made. The ROI speaks for itself — we've had to take on two extra engineers to handle the work."
James R.
Plumbing & Heating, Ratho
"They built us a lead generation system that we actually own. No more paying per lead — our website and rankings are ours forever."
Lisa K.
Dental Practice, Morningside
"Honest team that doesn't oversell. They told us exactly what to expect and delivered ahead of schedule. Highly recommend."
David W.
Electrician, South Queensferry
"We were sceptical after being burned by other agencies. Lead Hack actually showed us the data and proved the results. Night and day difference."
Fiona H.
Landscaping, Currie
Explore More
Related Services
Related Industries
Nearby Locations
Edinburgh Marketing Services
Let's Grow Your Business
Fill in the form and we'll contact you ASAP to discuss how we can help.