ChatGPT has 400 million weekly users. When they ask for a roofer, driveway installer or landscaper, someone gets recommended. Our whole job is making sure it's you.
What does a ChatGPT SEO agency do?
A ChatGPT SEO agency optimises your website content, schema and entity data so that ChatGPT cites your business when users ask relevant questions. This includes writing direct-answer content blocks ChatGPT can lift verbatim, publishing FAQ and Speakable schema, building topical authority clusters, ensuring your site is crawlable to OpenAI's bots (including publishing llms.txt), and tracking weekly which target queries return a citation to your pages. Unlike traditional SEO which optimises for Google rankings, ChatGPT SEO optimises for direct quotation inside AI-generated answers.
We map the exact queries your customers ask ChatGPT — then build the content that gets you cited for them.
Every service page opens with a 40–80 word answer written specifically for ChatGPT to quote directly.
Hidden metadata that flags content as quotable. Most UK sites don't publish it; yours will.
The emerging standard for telling ChatGPT what to read and how. We ship it and keep it fresh.
8–15 interlinked pages per topic so ChatGPT reads you as the expert, not one thin service page.
Every target query checked in ChatGPT every week. Plain-English report showing citations landed vs missed.
Both matter. But if your SEO agency doesn't do the ChatGPT-specific work, you're leaving one of the fastest-growing UK acquisition channels entirely to your competitors.
| Feature | Lead Hack | Typical Agency |
|---|---|---|
| Google rankings | ||
| ChatGPT citations | ||
| ChatGPT-optimised direct answers | ||
| OpenAI crawl access via llms.txt | Rare | |
| Weekly ChatGPT query tracking | ||
| Entity/sameAs graph | ||
| Speakable schema published |
ChatGPT isn't guessing. When someone asks "Who's the best roofer in Manchester?", the model runs a real-time search (via SearchGPT for logged-in Plus/Pro users), retrieves candidate pages from the open web, and decides which to quote based on how confidently it can extract an answer from each.
Pages that lose: marketing waffle, buried service details, no schema, no direct answer near the top.
Pages that win: a clean direct-answer paragraph in the first 200 words, FAQ schema surfacing structured Q&As, a Google Business Profile that matches the on-page NAP exactly, and topical depth (five pages about roofing beats one).
OpenAI rolled out SearchGPT in late 2024 — a real-time web-search feature built into ChatGPT. Every logged-in user now gets AI answers with cited sources, updated live, complete with clickable links back to the cited sites.
That last part is what turns ChatGPT SEO from a visibility play into a traffic play. Being cited in ChatGPT used to be brand awareness. Now it's clickable, trackable referral traffic in your analytics.
UK trades winning ChatGPT citations today are quietly stealing traffic that used to belong to Google alone.
Every Monday we run your target queries through ChatGPT — the same phrasings a real customer would type. We record whether ChatGPT returned an answer, whether your business appeared in the response, and whether your URL was cited in the source list.
Where you're not cited, we tune the corresponding page: sharpen the direct answer, add or restructure the FAQ, tighten the schema. Next week we re-check. Over 8–12 weeks you'll see citation rates climb steadily as the model re-indexes and starts recognising your pages as authoritative.
Weeks 1–2: full ChatGPT SEO audit, benchmark against three named competitors, prioritised action plan.
Weeks 3–6: direct-answer content shipped on top 5 pages, FAQ + Speakable schema deployed, llms.txt published, OpenAI crawl access verified, entity/sameAs graph cleaned.
Weeks 7–12: topical authority build — 4–8 new pages per month clustered around the exact phrasings your customers use with ChatGPT. First citations typically land in weeks 6–10.
UK trades and service businesses doing £50k+/year that want to be recommended when customers ask ChatGPT for help. Especially valuable for businesses whose competitors are still fighting over Google positions 4–8 and haven't noticed the ChatGPT channel exists.
If you're a builder, roofer, landscaper, driveway installer, joiner, electrician, plumber, drainage contractor, garden-room company, or any local service business turning over enough to be worth AI recommending — this is built for you.
See how your business ranks across Google, ChatGPT, Perplexity, Gemini and Google AI Overviews — and where your competitors are eating your lunch.
See where your business ranks across Google, AI search engines, and more
Yes. We track weekly across our client base and typical first citations land 6–10 weeks after publishing well-structured direct-answer content with the right schema. UK-specific and location-specific queries cite fastest because competition is thin.
Google SEO optimises for ranking positions in a list of 10 blue links. ChatGPT SEO optimises for direct quotation inside a generated answer. The technical foundation overlaps but the content structure, schema and tracking layer are different. We do both as one programme.
Yes, and it's growing fast. Since SearchGPT rolled out (late 2024), ChatGPT citations are now clickable source links that drive measurable referral traffic — trackable in your Google Analytics or Plausible under the openai.com / chatgpt.com referrer.
llms.txt is an emerging standard file (like robots.txt but for AI language models) that tells crawlers like ChatGPT which content to prioritise. It's not mandatory yet but it's a strong AEO signal. Very few UK sites publish one, so it's a cheap advantage.
Lead Hack's ChatGPT SEO programmes start at £100/month for one trade + one town. Multi-service and multi-location scale to £250–£800/month. Three-month minimum, no long lock-in.
Yes. Many clients do exactly that. We layer the ChatGPT SEO work (content restructuring, schema, llms.txt, citation tracking) on top of your existing SEO agency's on-page and technical work. Everyone stays in their lane.
Book a 15-minute call. We'll show you exactly where you're losing leads — in Google, in ChatGPT, in AI Overviews — and what we'd do about it.
Book your free call