Electrician: Now Visible in ChatGPT & Google AI

Josh's electrical business served a vast rural area across the Scottish Highlands, from Inverness to Fort William, Aviemore to Dingwall. Despite covering a huge geography, he was only getting referrals from a small network.

Younger homeowners — the fastest-growing customer segment — were increasingly using AI assistants like ChatGPT and Google's AI Overview to find tradespeople. Josh wasn't appearing in any of these results.

Traditional SEO was challenging in a rural area with lower search volumes per town. A standard 'one location page' approach wouldn't capture the spread of his service area effectively.

Josh had tried Facebook ads but found they attracted tyre-kickers wanting free advice rather than paying customers. He needed a strategy that would work across multiple towns and the emerging AI search landscape.

We designed the first AEO/GEO campaign specifically for a Highland trade business. This meant optimising not just for Google's traditional results, but for AI engines like ChatGPT, Perplexity, and Google's AI Overview.

We implemented comprehensive structured data (Schema.org markup) across Josh's site — LocalBusiness, Service, FAQ, and Review schema — giving AI engines the structured information they need to cite local businesses.

We created authoritative FAQ content answering every common electrical question for the Highlands region, formatted specifically for AI extraction. This positioned Josh as the definitive source for electrical services in the area.

Local SEO pages were built for 18 Highland towns, each with unique content about common electrical issues in that area — from rural rewiring challenges to storm damage repairs specific to Highland weather.