Plumber: From Page 5 to Position 1 in 90 Days

Alistair had just launched Reliable Plumbing & Heating after 15 years working for someone else. He was an excellent plumber but had zero online presence — no website history, no reviews, no Google visibility.

Emergency plumbing is one of the most competitive local SEO niches. Established competitors had been building their Google presence for years, with hundreds of reviews and strong domain authority.

With a brand new website and no rankings, Alistair was getting just 2 enquiries per week — mostly from friends of friends. He needed to build credibility and visibility from scratch, fast.

He'd been quoted £2,000/month by a national SEO agency with a 12-month lock-in contract and no guarantees. He couldn't afford that risk as a new business.

We identified the highest-value keywords for Alistair's market: 'emergency plumber Glasgow', 'boiler repair Glasgow', 'gas engineer near me', and 20+ variations across West Scotland towns.

We built 20+ location-specific service pages targeting each combination — emergency plumber in Paisley, boiler repair in East Kilbride, gas engineer in Hamilton — creating a web of hyperlocal content.

Our review generation system was critical. We set up automated SMS requests after every job, with direct links to Google reviews. Within 60 days, Alistair had 40+ five-star reviews — more than competitors who'd been trading for a decade.

We optimised his Google Business Profile with emergency service attributes, 24/7 availability signals, and response-time messaging that made him the obvious choice for urgent plumbing needs.