Roofing Contractor: 127 Leads in 30 Days

Craig had been running Highland Roofing Solutions for 8 years, relying almost entirely on word-of-mouth referrals and a basic Checkatrade listing. While his work was excellent — 4.6 stars from existing customers — his pipeline was unpredictable.

Some months he'd have more work than he could handle, others he'd be sat at home wondering where the next job was coming from. His competitors, many with worse craftsmanship, were consistently appearing above him on Google.

He'd tried a local marketing agency who charged £500/month for basic social media posts that generated zero enquiries. He'd also experimented with pay-per-lead services, but found the leads were shared with 3-4 other roofers and the conversion rate was dire.

Craig needed a system that would generate exclusive, high-quality leads without the feast-or-famine cycle.

We conducted a comprehensive audit of Craig's online presence and found critical gaps: no Google Business Profile optimisation, zero local landing pages, no review generation system, and no presence in AI search engines.

Our team implemented a full Google Business Profile overhaul with optimised categories, service descriptions, and geo-tagged photos. We built local SEO landing pages targeting 12 Glasgow-area towns.

We deployed our automated review request system, which sent personalised SMS follow-ups after each job. Within 60 days, Craig's review count jumped from 23 to 67.

Finally, we implemented our AEO/GEO optimisation strategy — structured data, FAQ content, and authority-building content designed to get Highland Roofing cited in ChatGPT and Google AI Overview results.