Answer Engine Optimisation (AEO)
Answer Engine Optimisation positions your business to appear in AI-powered search results—from Google's AI Overviews to ChatGPT and Perplexity recommendations. As search evolves beyond links to direct answers, AEO ensures your business is the answer customers find.
What We Do
We optimise your content and online presence to be selected by AI systems as authoritative answers. This includes structuring content for featured snippets, building topical authority, implementing schema markup, and ensuring your business appears when AI assistants recommend solutions.
Who It's For
Outcomes You Can Expect
Featured in AI search responses
Recommended by AI assistants
Captured featured snippets
Increased brand mentions in AI outputs
Future-proofed search strategy
Competitive advantage in AI era
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Why Lead Hack
We've been tracking AI search evolution since GPT-3. Our AEO strategies are based on real-world testing of what makes businesses appear in AI-generated answers, not just theory. We understand how AI systems select sources and structure this knowledge into actionable strategies.
Our Approach
We analyse how AI systems currently respond to queries in your industry, identify gaps, and structure your content to fill them. This involves content optimisation, entity building, schema implementation, and continuous monitoring of AI search landscapes.
Timelines & What Affects Results
AEO is an emerging field with faster feedback loops than traditional SEO. Changes can affect AI mentions within days to weeks. Building consistent AI visibility requires ongoing optimisation as these systems evolve rapidly.
Frequently Asked Questions
What is AEO exactly?
Answer Engine Optimisation is the practice of structuring your content and online presence so that AI systems—like ChatGPT, Perplexity, and Google AI Overviews—select and recommend your business when answering relevant questions.
Is AEO different from SEO?
Yes, though they're related. SEO focuses on ranking in traditional search results. AEO focuses on being selected as a source when AI systems generate direct answers. The best strategy combines both.
How do you track AEO success?
We monitor AI system responses for your target queries, track brand mentions in AI outputs, and measure traffic from AI-driven sources. This is an evolving measurement space.
Is AEO worth investing in now?
Yes. AI search is growing rapidly and early movers will have advantages. The work also improves your traditional SEO, so there's no downside to starting now.
Which AI systems do you optimise for?
We focus on ChatGPT, Perplexity, Claude, Google AI Overviews, and Bing Chat. The principles apply across AI systems as they share similar approaches to source selection.
Can small businesses benefit from AEO?
Absolutely. AI systems often favour authoritative niche sources over large generalists. Small businesses with focused expertise can compete effectively in AI search.
Based on 47 reviews from Edinburgh businesses
"Lead Hack transformed our online presence. We went from zero Google visibility to page one in under 3 months. Enquiries have tripled."
Craig M.
Roofing Contractor, Edinburgh
"Professional, transparent, and they actually deliver results. Our Google Business Profile alone now generates 30+ leads per month."
Sarah T.
Estate Agent, Leith
"Best marketing investment we've ever made. The ROI speaks for itself — we've had to take on two extra engineers to handle the work."
James R.
Plumbing & Heating, Ratho
"They built us a lead generation system that we actually own. No more paying per lead — our website and rankings are ours forever."
Lisa K.
Dental Practice, Morningside
"Honest team that doesn't oversell. They told us exactly what to expect and delivered ahead of schedule. Highly recommend."
David W.
Electrician, South Queensferry
"We were sceptical after being burned by other agencies. Lead Hack actually showed us the data and proved the results. Night and day difference."
Fiona H.
Landscaping, Currie
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