Generative Engine Optimisation (GEO)
Generative Engine Optimisation ensures your business appears prominently in AI-generated search results. As Google AI Overviews and similar features replace traditional links, GEO positions your content to be synthesised into these AI-generated responses.
What We Do
We structure your content and digital presence to be included when search engines generate AI responses. This involves understanding how generative AI selects and synthesises sources, then optimising your content to meet those criteria while maintaining your authentic expertise.
Who It's For
Outcomes You Can Expect
Inclusion in AI-generated search results
Visibility in Google AI Overviews
Maintained traffic despite AI changes
Competitive advantage in evolving search
Content optimised for AI synthesis
Future-proofed search presence
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Why Lead Hack
We combine deep understanding of traditional SEO with cutting-edge knowledge of how generative AI systems work. Our GEO strategies are tested and refined based on real results, not speculation about what might work.
Our Approach
We analyse your current visibility in generative search results, identify opportunities, and implement changes that improve your selection as a source. This includes content structure, authority signals, and technical optimisation for AI crawling.
Timelines & What Affects Results
GEO can show results relatively quickly as AI systems update their knowledge frequently. However, building sustained visibility requires ongoing optimisation as generative search technology evolves rapidly.
Frequently Asked Questions
What's the difference between GEO and AEO?
GEO specifically focuses on generative search results where AI creates synthesised answers (like Google AI Overviews). AEO is broader, covering all answer-engine scenarios including conversational AI like ChatGPT.
Will GEO replace traditional SEO?
No, GEO complements SEO. Traditional rankings still matter, and much GEO work improves your SEO simultaneously. The best strategies integrate both approaches.
How do you optimise for AI Overviews?
Through clear, authoritative content structure, proper schema markup, building topical authority, and ensuring your content directly addresses user questions in a synthesisable format.
Is this just about getting into AI summaries?
It's about maintaining and growing your visibility as search evolves. AI summaries are one manifestation, but the principles apply to how search will increasingly work.
Can you guarantee AI Overview inclusion?
No one can guarantee specific AI inclusions as these systems are proprietary. We can significantly improve your chances through proven optimisation techniques.
How do you stay current with AI search changes?
We continuously test, monitor AI search behaviour, and adapt strategies as these systems evolve. This is a core focus of our ongoing work.
Based on 47 reviews from Edinburgh businesses
"Lead Hack transformed our online presence. We went from zero Google visibility to page one in under 3 months. Enquiries have tripled."
Craig M.
Roofing Contractor, Edinburgh
"Professional, transparent, and they actually deliver results. Our Google Business Profile alone now generates 30+ leads per month."
Sarah T.
Estate Agent, Leith
"Best marketing investment we've ever made. The ROI speaks for itself — we've had to take on two extra engineers to handle the work."
James R.
Plumbing & Heating, Ratho
"They built us a lead generation system that we actually own. No more paying per lead — our website and rankings are ours forever."
Lisa K.
Dental Practice, Morningside
"Honest team that doesn't oversell. They told us exactly what to expect and delivered ahead of schedule. Highly recommend."
David W.
Electrician, South Queensferry
"We were sceptical after being burned by other agencies. Lead Hack actually showed us the data and proved the results. Night and day difference."
Fiona H.
Landscaping, Currie
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